GOSF or the Great Online Shopping Festival is an annual event, first organized by Google India on 12th December 2012 with the intention of introducing more number of Indians to the concept of online shopping. GOSF is often compared to the international shopping phenomena of “Black Friday” and “Cyber Monday,” mainly because of the sheer scale of the festival. In the past two years since its inception, more and more people have warmed up to the idea of online shopping and are now much more comfortable about ordering their essentials online, than ever before.
The popularity of GOSF can be attributed to a number of reasons. But the best one perhaps is, how it is a win-win situation for both the shoppers as well as the retailers that participate in the event. Especially in case of smaller eCommerce retailers who do not have proper marketing machinery in place, GOSF is a wonderful platform to introduce users to their respective enterprise. At the same time, users get a chance to shop economically without worrying about going overboard with their budget. Also, since a large number of retailers offer attractive discounts on their products, users get a good variety of options to choose from.
The popularity of GOSF can be attributed to a number of reasons. But the best one perhaps is, how it is a win-win situation for both the shoppers as well as the retailers that participate in the event. Especially in case of smaller eCommerce retailers who do not have proper marketing machinery in place, GOSF is a wonderful platform to introduce users to their respective enterprise. At the same time, users get a chance to shop economically without worrying about going overboard with their budget. Also, since a large number of retailers offer attractive discounts on their products, users get a good variety of options to choose from.
This year’s GOSF will be held between 10th December to 12th December will feature more than 23 categories and more than 400 brands and stores. So, for 3 full days, people will get a chance to shop for their desired products from their favourite brands, at delightfully lower prices. While the primary idea behind this year’s festival remains the same as in case of the previous two years, there are still several new features and contests involved in GOSF 2014 that certainly make it the most exciting one so far. By introducing these new and innovative features, Google intends to attract more than a million Indians this time around.
To give a fair idea about what to expect from GOSF 2014, here are three new features and sections that will be part of the festival, and of which you can make the most of, even before the actual even begins on 10th December.
This year, Google started the campaign for GOSF almost 15 days prior to its official commencement date, from 25th November till 8th December. As part of this campaign, 14 shortlisted brands would organize a contest everyday, the winners of which will get a chance to shop for free from the respective brand for a full 14 minutes.
To give a fair idea about what to expect from GOSF 2014, here are three new features and sections that will be part of the festival, and of which you can make the most of, even before the actual even begins on 10th December.
This year, Google started the campaign for GOSF almost 15 days prior to its official commencement date, from 25th November till 8th December. As part of this campaign, 14 shortlisted brands would organize a contest everyday, the winners of which will get a chance to shop for free from the respective brand for a full 14 minutes.
The next new feature this year is the Exclusive Launch Corner, which will feature only brand new products that are yet to be launched in India before. In this section, visitors will be able to shop for exclusive products before they become available in the market, and at the same time save some good money in the process.
The “Rs. 299 Corner” is another novel section being introduced in GOSF this year. Under this section, visitors will be able to shop for a variety of different products from the best Indian as well as international brands, for less/up to Rs. 299 only.
These new features, along with the prospect of saving some serious money on all your shopping, are more than enough to compel anyone to participate in GOSF 2014. At the same time, this is also a wonderful opportunity to introduce people, who are not very savvy with eCommerce and are skeptical about purchasing anything on the world wide web, to the rewarding and exciting world of online shopping.
The “Rs. 299 Corner” is another novel section being introduced in GOSF this year. Under this section, visitors will be able to shop for a variety of different products from the best Indian as well as international brands, for less/up to Rs. 299 only.
These new features, along with the prospect of saving some serious money on all your shopping, are more than enough to compel anyone to participate in GOSF 2014. At the same time, this is also a wonderful opportunity to introduce people, who are not very savvy with eCommerce and are skeptical about purchasing anything on the world wide web, to the rewarding and exciting world of online shopping.